Melbourne-based · The data people who prove it works

Customer pipelines, websites, and the
systems that tie them together.

Built for Australian small business. We baseline what’s broken, ship the fix, and prove on a dashboard that it moved the number — using the data inside your business.

How we help your business

The Reality today

With Data Sentry

Stop Losing Deals to Spreadsheets and Sticky Notes

Your phone isn't a CRM. That's not a system — that's a time bomb.

50%

Of sales go to the first responder

Leads Get Instant Response

21%

Of your week copying quotes to spreadsheets

Win Back 15 Hours a Week

$5K

Gone every time you forget to follow up

Automatic Follow-Up

96%

Of businesses never break $1 million

Systems That Scale

29%

More revenue without adding headcount

All Info in One Place

Why trust us with the work

Sixty years of experience inside the systems Australian businesses run on.

DataSentry was built by people who designed and ran data, governance, and operations programs across major Australian banks and universities, health informatics initiatives, major Australian retailers, and property finance — alongside founders who have built and run companies from the ground up, including a health food brand. We bring that discipline into the way we deliver every engagement.

Audit first, then act

Every engagement starts with a baseline measurement. We do not change anything before we have evidence of where things stand.

Nothing destructive without your approval

Migrations, deletions, structural changes — all proposed in writing, reviewed with you, then run in stages. Old records are archived, not lost.

You own the configuration

Every build hands over with a documented playbook covering how it is set up, who has access, and how to make common changes yourself.

Data stays exportable

No lock-in by design. If our relationship ever ends, your data, your accounts, and your knowledge stay with you.

Privacy and security baked in

Aligned to the Australian Privacy Principles and Essential 8 Maturity Level 1 hygiene as standard — not as an upsell.

Measured before, re-measured after

Every change has a number attached. We show you the baseline, ship the work, then show you what moved.

SOLUTIONS TO GIVE YOU YOUR TIME BACK

Stop wasting hours on manual processes and admin work. Our systems handle the repetitive tasks and the busy work, so you can focus on what you do best — growing your business and delivering great products.

Free · 5 minutes · No payment

How exposed is your customer data?

Ten honest questions across five areas — access, data quality, resilience, privacy, and people. Score yourself, get a personalised next step, and a downloadable PDF report to keep.

Let’s measure what’s actually costing you.

Bring us your biggest operational pain. We’ll tell you whether a system change would fix it — and what the data would say after.

Have a chat