Paid search · tracked end-to-end

Paid search tracked from click
to closed deal.

Not just to “form submitted”. We wire conversion tracking into DSConnect so every closed deal is traceable back to the campaign that drove it. You know what made money, what didn’t, and where to put next month’s budget.

Every engagement starts by mapping what a “real” conversion looks like in your business — a closed deal, a quote accepted — then builds the tracking back from there. Vanity metrics stop at the door.

Book a discovery callSee the SEO side

The dashboard nobody reads

Five symptoms of an ad spend you can’t defend.

  • 01"We spent $4,000 on ads last month and we’re not sure if any of it made us money."
  • 02You see clicks and impressions in the dashboard. You can’t see closed deals.
  • 03The agency reports conversions, but you don’t know what counts as a conversion or whether it actually became revenue.
  • 04When you ask what the cost per closed deal is, the answer is a calculation no one has actually run.
  • 05Your sales team gets random leads and has no idea which were from paid, which were organic, or what the lead expected when they filled in the form.

How we fix it

Five-step approach. Same methodology brand as the rest of our services.

01

Baseline

We start by mapping what counts as a "real" conversion in your business — a closed deal, a quote accepted, a job booked. Then we build the tracking back from there, not forward from a form submission.

02

Track

Conversion tracking wired into DSConnect (or your existing platform). Every click traceable to source, every form submission tagged with campaign, every lead carrying its history into the pipeline.

03

Build

Campaigns structured around what your business actually sells, with ad copy that matches search intent and landing pages that don’t lose people the second they arrive.

04

Report

A one-page monthly report showing spend, conversions, cost per closed deal (not cost per click), and the campaigns we’re scaling vs cutting. Plain English. Five-minute read.

05

Run

Continuous optimisation — bidding, audience refinement, ad copy A/Bs. Quarterly review meeting to revisit strategy with real revenue numbers, not vanity metrics.

What’s included

The standard scope. Anything extra (multi-account, international, shopping campaigns) is quoted on top.

Campaign setup

Account structure, keyword research, ad groups, ad copy variations, audience targeting, negative keywords. Everything from a clean slate or from your existing account.

Conversion tracking

Wired into DSConnect with phone-call tracking, form-submission tracking, and offline conversion uploads so closed deals flow back into Google as real signals.

Landing page work

Either a new landing page built around the campaign, or pointed at existing pages with conversion improvements made first. We won’t run traffic to a page that won’t convert.

Monthly reporting

One-page report covering spend, conversions, cost per closed deal, channel comparison, and recommendations for next month. Sent on the first business day.

Ongoing optimisation

Daily bid checks during the first month, weekly after that. Ad copy testing, audience refinement, negative keyword pruning, landing page tweaks based on what the data says.

Quarterly review

Sit-down meeting to revisit strategy, set spend levels for the coming quarter, and look at what’s working at the channel level — paid vs organic, search vs display.

How it’s priced

Monthly management fee + your ad spend

Pricing depends on scope — we quote it transparently in discovery.

Setup is a one-off; management is a monthly retainer. Ad spend is paid direct to Google — we don’t mark it up. Quoted transparently in discovery once we’ve seen your scope.

Floor: roughly $1,500/month of ad spend before professional management starts paying back. Below that, run a simple campaign yourself and put the saved fee into the spend.

When we’re NOT the right fit

  • ✗Your ad spend is below about $1,500/month. Below that level the management overhead eats too much of the budget; you’re better off running a single simple campaign yourself.
  • ✗Your sales cycle is 12+ months with five buying committee members. Paid search rarely pays back on that timeline — content + SEO + sales-led works better.
  • ✗You don’t have a sales process that captures conversions back from paid leads. Without that, we can buy you clicks but we can’t prove they made you money.

Common questions

How much should we spend on ads each month?
Depends on your industry and what you’re selling. As a floor: $1,500/month is roughly the point where Google Ads becomes worth managing professionally rather than running yourself. Most engagements sit in the $3,000–$15,000/month spend range. We size to your acquisition target, not a number we made up.
How is management priced?
Monthly management fee plus your ad spend (paid direct to Google, not through us). The management fee covers setup, ongoing optimisation, landing page work, and reporting. We quote the management fee transparently in discovery once we’ve seen your scope.
How long until I see results?
Search ads start producing traffic from day one. Real optimisation kicks in after 2–4 weeks once we have enough data. Meaningful month-on-month improvement usually visible by month 3 — that’s when the campaigns have been pruned and the budget has migrated to what works.
Will you run our existing account or start from scratch?
Whichever serves you better. If your existing account has clean history and decent structure, we restructure inside it. If it’s a mess of inherited debt, we start fresh — which usually pays back within a month because the old account was probably wasting most of its spend.
Can you run this alongside SEO?
Yes, and we usually do. Paid search delivers immediate traffic while SEO compounds in the background. Running both together means we can attribute end-to-end through DSConnect and see which channels actually drove revenue. Often the right channel mix shifts over time as SEO catches up.

Test the methodology, free

Want to see what data-backed looks like before you commit?

Take our 5-minute Data Posture Self-Assessment. Same brand of measurement we use on every paid engagement, but free — and yours to keep.

Take the self-assessment →

Free · 5 minutes · No payment

Defend your ad spend.

Tell us what you’re currently spending and what you’re currently selling. We’ll tell you honestly whether managed paid search is the right next step — and what tracking you’d need wired up to prove it’s working.

Book a discovery call